The Dark Highland Green '68 Mustang driven by Steve McQueen in Bullitt is a legendary vehicle. So legendary, that Ford announced plans to re-release the model in 2020, complete with the paint jobs it made famous. But it has recently come to light that anyone wanting to purchase a Bullitt for themselves will have to pay an extra $1,215.

According to a report by Cars Direct, who confirmed this with Ford directly, the 2020 Ford Mustang Bullitt will have a new total cost of $48,905, which is $1,215 more than the previous price. But where's the catch: nothing has changed. The upcharge doesn't come with any new equipment or modifications to the model.

The change isn't for no reason, though. A business decision like this seldom is. Ford spokesman Jiyan Cadiz told Motor Authority the price increase is due to market demand. Which, in layman's terms, means "we know it's popular, so we're going to charge more for it." While that's fair enough, it does leave a bitter taste in our mouths.

The Bullitt costs more than a standard Mustang GT. While some of that undoubtedly goes toward the prestige of owning a Bullitt, the model does at least come with some upgrades. Boasting a 5.0-liter Coyote V-8 engine, it has a total of 480 horsepower, 20 more than the GT. It's also capable of a top speed of 163 mph.

When you're ready to drop 50 grand, an extra 1k doesn't seem like much. But it's the principle of the matter.