Super Bowl LII is cool and all, but those uninterested in the burly sport of football give more attention to the halftime show and the commercials. Here are 10 Commercials, ranging from Ford to Fiat, that took place during this year's show.



To start, we have the arguably most popular one, Jeep Jurassic. This was a throwback to the classic film, going as far to reprise Jeff Goldblum for his role. This shows the viewer how that T-Rex chase would have gone with a new 2018 Wrangler.



Jeep didn't stop there, not even with the Wrangler. This ad, called Anti-Manifesto, is a simple "look what it can do" type of commercial.



Jeep's last ad was for the Cherokee instead. Called The Road, this ad appeals to those wishing to escape from the urban humdrum of life with this off-road mechanical sherpa.



Let's go to Hyundai now. Instead of showing off a particular vehicle, they used this commercial time to tell people about the Hyundai Hope On Wheels charity. The program helps fund cancer research, and new Hyundai sales help aid these non-profit organizations.



If you haven't seen enough "Grr tough truck yea 'merica" type vehicle commercials yet, RAM is here to resolve that. This ad was for the new 2019 Ram 1500. In which, a group of traditional Viking warriors are making their way to Minneapolis to the tune of Queen's "We Will Rock You."



The other RAM commercial takes a more serious note with Built to Serve. This time we hear Dr. Martin Luther King Jr's famous speech, with a special focus on giving service. This commercial has struck a negative chord with some communities, believing that using a speech by the famous activist for advertising purposes sullies what he was all about.



Speaking of social progress, Lexus went more modern, showing off their 2018 LS in the world of the upcoming film, Black Panther.



Remember that ad teaser by Kia we reported on before? This was that. Turns out the secret guest appearance was Aerosmith's Steven Tyler, who drives backward to feel young again.



The last 2 of mention come from Toyota. This one, called One Team, preaches togetherness and unity with their Tundra.



The other Toyota ad was less about their cars and more about their other efforts. They wanted people to know their efforts as a mobility company and their 8-year long sponsorship of The Olympic and Paralympic Games.

Which one was your favorite?