The new logo, seen in the header image, will appear on R-Line and dedicated R models from 2020 onward. The first example of this will be on the Atlas Cross Sport R-Line, a smaller variant of the Atlas, sporting two rows of seats.
Jost Capito, head of Volkswagen R, explains how the new logo better aligns with the division's goals and aspirations.
â€œThe new logo for the R models and the R-Lines also goes hand in hand with the realignment of the Volkswagen R brand. Our entire team is intensely working on the brand and product image and we are looking forward to continuing to roll these out in the coming months.â€
We aren't really sure what they mean by this. It's a sleek design, something that performance vehicles have been doing for ages. Not that it matters. The important thing is how it runs on the track.